Founder of Mogi
MOGI – Kitchen Catalyst was founded by Ms. Muthubhaarthy, a passionate entrepreneur driven by the belief that true health begins with traditional food.
Like many successful journeys, MOGI’s story did not start with instant success.
The Beginning: Learning Through Failure
Ms. Muthubhaarthy’s first venture was Inji Pundu Paste (Ginger–Garlic Paste).
Despite her efforts, the product did not succeed in the market.
Instead of giving up, she chose to learn, adapt, and restart — focusing on products that are essential, traditional, and trusted in every kitchen.
The Turning Point – 2018
In 2018, MOGI took a fresh direction by launching natural Pink Rock Salt.
The product quickly gained acceptance due to its purity, quality, and everyday usefulness.
Encouraged by customer trust, MOGI expanded its range to include Naatu Sakkarai and other traditional kitchen essentials.
Growth & Market Trust
Today, MOGI has grown into a trusted kitchen essentials brand, supplying products to 150+ supermarkets and retail stores.
Current Monthly Sales:
🧂 2 Tons of Rock Salt 🍚 1 Ton of Naatu Sakkarai
This consistent volume reflects the strong demand, repeat customers, and retailer confidence built over the years.